burlington E.S.E.

Written By Eddie Eifert

Led the conceptual development of Burlington’s Elevated Store Experience brand exploration, creating potential brand names, logo concepts, photography direction, and in-store signage systems designed to highlight premium products and designer brands.

Conceptualization, On-Set Art Direction, Creative Strategy

 

competitive RESEARCH

CONCEPTS + SWIPES

 

LUXE LANE

Two design directions for one of our leading label contenders, “Luxe Lane.”

 

The edit

Logo and store sign concepts for another top potential label, “The Edit.”

 
Eddie Eifert
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