burlington E.S.E.
Led the conceptualization of Burlington’s Elevated Store Experience brand exploration. Concepts included potential brand names, logos, photography direction, and special store sign kits to direct customers to higher ticketed items and designer brands.
Conceptualization, On-Set Art Direction, Creative Strategy
competitive RESEARCH
CONCEPTS + SWIPES
LUXE LANE
Two directional options for one of our top potential labels, “Luxe Lane.”
The edit
Logo and store sign concepts for another top potential label, “The Edit.”
