Burlington tv
Reimagined Burlington's seasonal TV approach for 2026, transforming brand perception through cinematic dreamscape moments that highlighted fashion credibility while using physical humor to create memorable, emotionally engaging customer experiences.
Conceptualization, Creative Direction, On-Set Direction, Brand Steward
SPRING
Spring TV debuted the campaign's signature dreamscape storytelling approach, featuring our lead talent in an aspirational garden-party setting and setting the creative direction for the remainder of Burlington's 2026 seasonal work.
TV planning
SUMMER
Summer TV featured our main talent in a dreamscape pool party scene, showcasing junior summer apparel trends.
Social Concepts
In addition to the TV spot, we planned and produced three summer social video assets: a match-cut video featuring our main talent, a behind-the-scenes piece highlighting the supporting cast, and an in-store video showcasing our store manager character tossing outfits from the rack to the main talent.
