Burlington tv

Created the formula for Burlington’s 2026 TV Series. The goal of the TV spots was to change the outdated customer perception around the Burlington Brand, showcasing seasonal fashion in dreamscape lifestyle moments, and connecting with the viewer through physical humor.

Conceptualization, Creative Direction, On-Set Direction, Brand Steward

SPRING

Spring TV featured our main talent in a dreamscape garden party scene. This spot laid the foundation for a formula that we carried through into Summer, and the remaining 2026 seasonal spots.

SUMMER

Summer TV featured our main talent in a dreamscape pool party scene, showcasing junior summer apparel trends.

Social Concepts

In addition to the TV spot, we planned and produced three summer social video assets: a match-cut video featuring our main talent, a behind-the-scenes piece highlighting the supporting cast, and an in-store video showcasing our store manager character tossing outfits from the rack to the main talent.