Burlington chelsea Flagship
Led end-to-end creative direction for Burlington’s Chelsea flagship in New York – overseeing in-store experience, OOH, window installations, and digital screens. Developed a cohesive launch ecosystem that positioned the brand as an everyday fashion destination in one of the world’s most competitive retail markets.
Conceptualization, Creative Direction, On-Set Direction, Cross-Functional Partner
navigation system
Drawing inspiration from NYC subway and street navigation, we created an intuitive wayfinding system that helped customers navigate the store with ease.
Subway Inspo
