Burlington x chelsea
Led end-to-end creative direction for Burlington’s Chelsea flagship in New York – overseeing in-store experience, OOH, window installations, and digital screens. Developed a cohesive launch ecosystem that positioned the brand as an everyday fashion destination in one of the world’s most competitive retail markets.
Conceptualization, Creative Direction, On-Set Direction, Cross-Functional Partner
NYC Subway Navigation was our inspiration for in-store wayfinding signage.
