Burlington x Phillies
Directed the creative vision for Burlington's Philadelphia Phillies partnership, transforming sponsorship assets into cohesive fan-facing experiences through real-time Phanavision takeovers, on-field branding, outdoor advertising, social campaigns, creative placements at Xfinity Mobile Arena and Stateside Live, and a dedicated television spot that aired on the Phillies in-game broadcast network throughout the season.
Conceptualization, Creative Direction, On-Set Direction, Cross-Functional Partner
Phanavision Takeover + On-Field Branding
Early Concepts
Final Phanavision Board Animation
TV SPOT module
Led the creative adaptation of the Summer TV campaign for Burlington's Philadelphia Phillies partnership, transforming the national World Cup-inspired concept into a Phillies-specific execution through customized wardrobe, props, and baseball-focused storytelling that resonated with local fans.
World Cup Module
Phillies Module
photoshoot art direction
Art directed a dedicated Philadelphia Phillies partnership photoshoot, creating branded lifestyle imagery for use across email marketing, digital media, and in-venue advertising at Xfinity Mobile Arena.
