Burlington x Philadelphia Phillies

Written By Eddie Eifert

Directed the creative vision for Burlington's Philadelphia Phillies partnership, transforming sponsorship assets into cohesive fan-facing experiences through real-time Phanavision takeovers, on-field branding, outdoor advertising, social campaigns and a dedicated television spot that aired on the Phillies in-game broadcast network throughout the season.

Conceptualization, Creative Direction, On-Set Direction, Cross-Functional Partner

 

Phanavision Takeover + On-Field Branding

Designed and animated a real-time sports marketing activation for the 2026 Phillies season, triggering Burlington-branded Phanavision screen takeovers at Citizens Bank Park whenever a Phillies player recorded a stolen base. In addition, I designed the branded pitcher's mound logo stencil that was used during select Phillies home games.

 

Early Concepts

Final Phanavision Board Animation

 
Eddie Eifert
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